aramis renewable energy project

Social Media | Coalition Building | Google Ads | Research & Digital Strategy

A summary of how the Advocacy.Marketing team helped grow this coalition and Got the projects message out to their targeted audience as well as gained new supporters.

Intersect Power, LLC presented Alameda County with a proposal to construct a 400-acre clean energy solar generation and storage project in unincorporated North Livermore. Advocacy.Marketing was brought on for the Aramis Renewable Energy Project when the company had to shift to an online strategy due to the Covid-19 pandemic. By using social media platforms as well as strategically targeted digital ads, the A.M team was able to help build a coalition of supporters while also keeping them updated on all aspects of the project. This broad coalition advocated for a plan that will bring 100 megawatts of clean, local power to the Bay Area, offsetting 188,000 metric tons of CO2. Following a successful approval hearing in November 2020, the project was heard on appeal at the Alameda County Board of Supervisors in March 2021. A seven-hour Zoom hearing, including public testimony heavily weighted in support of the project, culminated in the Board of Supervisors' unanimous approval of the Aramis solar project. Construction is anticipated in 2022.