online coalition building
Building a coalition is more than simply growing a database of email addresses. List quality and the message used to acquire those constituents is the foundation of growing a coalition that can be used to mobilize real supporters to the voting booth.
A step beyond building the list, addresses is how a coalition database is organized – audience segmentation. A.M operates knowing that different demographics (though bonded by a common goal) will respond very differently to various messages.
Our approach: deliver the right message, to the right person, at the right time.