Hope you're hunkered-down at home.
This crisis limits the ability of traditional lobbyists, association peeps, consultants and public policy communicators. Everyone is trapped at home, the building is closed to visitors and the Legislature is off until at least April 13. So what do we do in the midst of all this confusion and uncertainty? How do you impact public policy at a time like this?
The Answer: Lobbying Online.
Even the democratic candidate, Joe Biden is Looking to Build his Digital Capabilities Amid the Pandemic.
"Presidential campaign’s operation, shaken up by the spread of the novel coronavirus, has the candidate scrapping in-person events, staff working from home. Mr. Biden’s operation is looking to bring on new staff with expertise in digital advertising, social-media content and programming, people familiar with the matter said. It is also in talks with technology vendors about how to best boost its virtual and digital engagement with supporters, volunteers and donors, they said."
As reported in the Wall Street Journal.
How do you impact public policy at time like this? How do you engage supporters, volunteers and donors via digital? The mayor you need to approve a zoning amendment maybe not be at City Hall, same is true of Assembly members at the Capitol. In this environment how do you do your job advocating?
For the past 6 years Advocacy.Marketing has been touting what we call-- lobbying online.
The Internet gives lobbyists, government relations practitioners, association advocates and others the ability to communicate effectively through this crisis. While you many not be able to reach officials at the state capitol or city hall, you can reach them via digital advertising, email, on Facebook, via Instagram, Twitter, Linked-In and others.
We can motivate your supporters to contact officials where they are, not where they were.
Email us for a free consultation with us on how we can help you.